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FROM A CONSTRUCTION BOSS TO A FARMER ENTERPRENEUR Adnan Massa’ad worked as a construction contractor for 20 years, but then he realized that this is

THE TWINS FAMILY It’s always a nice surprise when you see an identical twin for the first time, you want to ask about the funny

ORGANIC FARMING IS MORE OF A RELIGION When you walk into Haidar’s olive groves you see a field that is as a clean as any

THE ROLE MODEL We walked on to Odeh Khaseeb while he’s picking olives with his grandson who’s studying to be a criminal investigator in the

THE OLIVE OIL GURU Abu Majdi is as old as some of his trees, he planted many when he was a kid, planted much more

FROM FACTORY BACK TO THE FIELD Khadir is the youngest Canaan producer in the village of Nus Ijbail. Born in 1982, Khadir is only 28